Something's rotten in the Technology business. Never in the
history of media has so much money been spent so wastefully by
clueless corporations hoping to make a fast buck in this medium.
Look at the graveyard of business plans and "gee-whiz" brainstorms
which managers believed would be their ticket to Web profitably:
personalization, soap operas, paid content, and push media are just
a few of the corpses. Like myopic lemmings, these highly-paid
corporate managers (very few of whom even know enough to answer
their e-mail) all leap onto the same deadly bandwagon at once,
dragging their budgets down with them in a hemorrhaging trail of red
ink. Who pays the price of their ineptitude? The people in the
front lines, of course - the men and women working in 24 x 7
electronic sweatshops, hoping to make it though another week without
managers "changing course" again.
"NetSlaves" is dedicated to everyone who's been
burned by the incompetence, moronic planning, and hysterical
management of New Media companies. If you've been burned by New
Media, here's your chance to step forward and tell your tale of woe.
In the coming months, we hope to assemble enough material here to
constitute a formal indictment of the way New Media companies are
run. We even invite the offending managers to read these accounts,
and respond (if and when they figure out how to use their
computers). In the meantime, welcome, fellow Web Workers of the
World, to this modest forum. We sincerely hope you'll
contribute your own "Horror Tale of New
Media" to NetSlaves.
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